Evaluation

At the beginning of the project I wasn’t too excited for the idea of the re-release and all of the marketing side of the project but once we started to do the research I started to get into it. The movie I chose was Baz Luhrmann’s Romeo and Juliet, I originally chose the movie for the photography aspects of the movie but I soon become attached to the whole movie and what it stood for.

I started by researching the director Baz Luhrmann and his past which was really interesting, I began to see why he done certain things within his movies, you can see that he is very influenced by his childhood. It was at this stage when I knew I had to keep these aspects in place when we did the re-release of the film.

I began by starting by looking at tackling the posters first, My go to process was the double exposure technique which was shown to us by Dan, this gave me the idea of using the bright lights of Verona within a portrait rather than filling a page with colour. I started by experimenting with the double exposure on Romeo which then lead to the idea of having individual poster as well as a joint one. I decided to keep the double exposure theme running through from posters to the DVD covers and for my Romeo poster I went down to the arcades to take a picture of the neon lights to put within the portrait.  For my DVD covers I decided to keep the same as the posters so it would be more recognisable by fans, keeping the same material for the product creates the familiarity so we become more recognisable.

After I had my posters and covers I turned my focus to the company and what our logo would be, after researching it was clear to keep the logo simple,clean and clear. Coming up with the actual company name was what I found hardest but again I kept it simple and thought about my personal characteristics rather than just going with my name, Im known for always wearing my Blackhoodie so the idea for Blackhoodie productions was born. After coming up with the name for the production company the logo design was made simple, just a black hoodie. The logo is unique and although being a bit strange it is what it says.

An Additional part of my movie re release was for the soundtrack to be remastered, I took inspiration for this from BBC Radio1 when they remastered The Drive and edited a scene from the movie. I researched the movies current soundtrack and looked at the choices behind the song that were chosen. 1996 was the rise of the MTV culture and you can see it with Luhrmann’s choice of costumes and mixture of pop and classical music. The music was done by Nellee Hooper who actually received 6 Grammys for the albums he has produced, I wanted to look at what genres are popular now so I looked across a number of platforms like iTunes, Spotify and the UK charts. This gave a clear indicator that Pop/Alternative music is the most popular and would appeal to my target audience.

After comparing two EPK’s I wanted to make sure I got the right balance of the both but when I was looking at the two there was only one clear favourite and that was the High School Musical 2 EPK. This is because they included a lot of market research and showed how there film has/will reach people.  The main selling point of my movie was the new remastered soundtrack and after doing target audience research I found out that a lot of people were excited for this aspect of the movie to come out.

When it came to presenting my EPK I struggled and ended up rushing the whole thing so I could just sit down again but in the process I messed up my chance to get a better grade. When I stood up my mind went blank and I didn’t know what to say. I should have had note prepared for the presentation to talk through everything in depth like I had planned to.

Overall although I was forever dreading the presentation I did enjoy the project and the tasks that we completed, I think I have learnt a lot from this project both with design work and theory based with the likes of semiotics and it importance to photography. If I was to do this again I would make sure that I was more prepared for the presentation so I could go into depth about all of the work I had produced.

Advertisements

Audience Feedback

1)

How well was the information presented to you?

 1   2   3   4   5   6   7   8   9   10

How well did the posters capture Baz Luhrmann’s original vision?

 1   2   3   4   5   6   7    9   10

 How Successful do you think the re-release will be?

 1   2   3   4   5   6   7   8   9   10

How well do you think the movie will do, in terms of reaching the target audience?

1   2   3   4   5   6   7   8   9   10

How likely are you to go and purchase the re-release?

1   2   3   4   5   6   7   8   9   10

2)

How well was the information presented to you?

 1   2   3   4   5   6   7   8   9   10

How well did the posters capture Baz Luhrmann’s original vision?

 1   2   3   4   5   6   7   8   9   10

 How Successful do you think the re-release will be?

 1   2   3   4   5   6   7   8   9   10

How well do you think the movie will do, in terms of reaching the target audience?

1   2   3   4   5   6   7   8   9   10

How likely are you to go and purchase the re-release?

1   2   3   4   5   6   7   8   9   10

3)

How well was the information presented to you?

 1   2   3   4   5   6   7   8   9   10

How well did the posters capture Baz Luhrmann’s original vision?

 1   2   3   4   5   6   7   8   9   10

 How Successful do you think the re-release will be?

 1   2   3   4   5   6   7   8   9   10

How well do you think the movie will do, in terms of reaching the target audience?

1   2   3   4   5   6   7   8   9   10

How likely are you to go and purchase the re-release?

1   2   3   4   5   6   7   8   9   10

4)

How well was the information presented to you?

 1   2   3   4   5   6   7   8   9   10

How well did the posters capture Baz Luhrmann’s original vision?

 1   2   3   4   5   6   7     9   10

 How Successful do you think the re-release will be?

 1   2   3   4   5   6   7   8   9   10

How well do you think the movie will do, in terms of reaching the target audience?

1   2   3   4   5   6   7   8   9   10

How likely are you to go and purchase the re-release?

1   2   3   4   5   6   7   8   9   10

 

Its clear that after my presentation that my presentation wasn’t good enough as I rushed through it and forgot to say my key points. If I was to do my presentation to do my presentation again I would make notes and to read from.

Target Audience Feedback

1)would you be interested in purchasing the movie? if no why? Yes

2)How well does the poster reflect the movie? Yes, I like the individual posters too.

3)Does the new updated soundtrack make you want to see the movie more? Yeah im curious about the songs on there.

4)Does the Romeo and Juliet special editions interest you? Not particularly as I’m not interested in the merchandise

 

 

1)would you be interested in purchasing the movie? if no why? No but only because im not into romantic movies.

2)How well does the poster reflect the movie? I like the way the way they jump out of the page.

3)Does the new updated soundtrack make you want to see the movie more? Yes as some of my favorite bands are featuring on the soundtrack.

4)Does the Romeo and Juliet special editions interest you? Yes, I think the price for the special editions are good especially including the fact you get a free top.

 

 

1)would you be interested in purchasing the movie? if no why? I was a fan of the original and having a HD version would be nice.

2)How well does the poster reflect the movie? Very well, it captures Baz Luhrmann’s vision quite well whilst being original.

3)Does the new updated soundtrack make you want to see the movie more? I would be interested in hearing the updated soundtrack, as long as there is a version that has the original soundtrack.

4)Does the Romeo and Juliet special editions interest you? Not really, im only interested in the movie.

 

 

1)would you be interested in purchasing the movie? if no why? Yes, I loved it originally.

2)How well does the poster reflect the movie? The movie is about the bright colours and you can see that within the poster.

3)Does the new updated soundtrack make you want to see the movie more? Yes, I think it will help freshen up the movie.

4)Does the Romeo and Juliet special editions interest you? Not me personally but I think it’s a great idea for fans.

 

From the target audience research I have collected I can see that the excitement is mainly around the new soundtrack. Im pleased that people will be excited to see the new soundtrack because that is our main selling point.

Audience Theory

Effects theory looks at how text is consumed by audiences, it mainly focuses on the negative influences that the media can have for example sexual and violent content.

The hypodermic needle effect theory states that the audience take in and believe the ideologies in all off the media texts.  The theory states that these texts function in a one directional communication process, the audience does not think or disagree with the messages within the media.

 

 

Poster Drawing Challenge 

  
This is the poster drawing challenge that I made for the film the movie The Godfather.

For the challenge you were only allowed to use one shape when drawing the poster and as I’m not a good drawer I thought of the easiest poster I could make and that was the Godfather. I used the 2 lines to make it look like a tuxedo and used my only shape to do the rose. 

The reason I didn’t choose to do a Romeo and Juliet poster was because I didn’t think I could possibly do something related to the movie with only 1 shape. 

Minimalist Poster

This is my minimalist posters that I made, This is a way to sum up the key elements of the movie in the least way possible.

The first one is fro the movie “Prisoners” the make this I just made bars which look like jail bars.

The second one is for “Paul Blart-Mall Cop” in the movie the main character always uses a Segway. This design was the easiest to do and thats why its not the best of them.

The last one was for “Miracle on 34th Street” because the movie is a christmas movie I could have done a santa hat but I think that would be too general to all christmas movies. So for my poster I decided to make a New York street sign which relates it to the movie.

Poster Design

Poster Idea 1.jpg

This was my original poster design but the reason I didn’t chose this was because they are both separate and the movie is about being together. The other reason behind not choosing this image as the image for Romeo is because the image is lower res than my final one which is more accommodating to stretching on posters or the DVD cover.

The Romeo image also give the wrong perception to the movie which could put fans of watching or even buying the movie.